'GREENLIGHT A VET'
Client: Walmart
Each day an average of 22 veterans in America commit suicide. Back home and out of their fatigues, veterans can be more camouflaged than ever, making it hard for us to show them support. Greenlight A Vet invites all Americans to change one light in their homes to green — the color of hope, renewal and well-being — as a visible reminder to veterans that they are not alone.
Awards: 2017 Effie Awards Winner
Press: AdWeek / Creativity Online / AdAge / The Examiner / Country Living
GREENLIT MONUMENTS
CONTENT SERIES
BRANDING / PACKAGING / SIGNAGE
COMPETITOR PARTICIPATION
Even Walmart competitors like Home Depot, Lowes and Ace Hardware joined the cause.
