'SHOULDERS OF GREATNESS' (NFL)
Client: Head & Shoulders
How do you transform "a dad's brand" into a relevant brand for the next generation of dandruff sufferers? Remind them that shoulders were made to carry far greater things than dandruff.
'HEIR TO THE HAIR' PRESS CONFERENCE
On August 28th, we unveiled our new spokesman in a YouTube press conference that paid tribute to Troy Polamalu's lasting hair legacy and literally passed the mantle to our new hair ambassador, Odell Beckham Jr.
TROY AND OBJ TWITTER INTERACTIONS
Troy, ever the loyal ambassador, offered up words of wisdom over social media to help Odell in his new role, so that fans could watch their banter unfold in real-time.
