'RIVALRY RESTAURANT'

Client: Chick-fil-A 

Lanett, Alabama and West Point, Georgia share a State Line and one of the most intense rivalries in college football. For over a hundred years, the Georgia-Auburn rivalry has divided friends, families and communities.

Introducing the world's first restaurant built to unite rival football fans on the one day they are typically the most divided: Game Day. 

 :60 spot which ran on national TV during the 2017 SEC Championship Game between . . . Georgia and Auburn.

The Chick-fil-A Rivalry Restaurant stood half in Lanett, AL, half in West Point, GA, directly on the State Line. Straddling two states, the one-of-a-kind restaurant was uniquely designed to line up rival fans on their respective sides of the State Line and come together at the serving window to receive a Chick-fil-A Chicken Sandwich. The Restaurant's exterior featured a custom illustrated mural that celebrated the rivalry's history and beloved team mascots. A large communal table was placed on the State Line and highlighted each year's game winner and score dating back to 1892.

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